10 Digital Marketing Predictions for the Financial Industry
It’s no secret that the retail bank marketing industry is going through a significant upheaval. Common themes include mobile adaptation, mobile payments, social media, the future of the branch, banking for the unbanked … the list goes on. Some of these trends are long-term, but a number of changes are on the horizon that will affect you in 2013. Here, then, are my ten predictions for what really will matter in the year that’s unfolding.
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