Resources

For blogs, news, case studies and white papers, you’ve come to the right place. If it’s not here, you probably didn’t need to know.

Blogs

Customer advocacy: 5 ways to encourage your loyal customers to attract others just like them

04/115 Ways to Boost Your Marketing and Sales ROI With Customer Data
03/20Which marketing automation tool? It doesn’t matter

First Niagara’s web site redesign was featured in the March 20 issue of American Banker Bank Technology News. The in-depth article covered site development, teamwork, tactics, and lessons learned. More

03/21First Niagara Bank website wins RBJ Best of the Web Award
03/06Xbox or Playstation? Ken Fitzgerald, Executive Creative Director, Rates the Two Brands in Direct Marketing News

Case Studies

Kodak i4000 Series Scanner launch generates 23% lead rate
This acquisition and retention program for Bausch & Lomb PreserVision increased compliance and sales
AAA uncovers more profitable customers with a customer value analysis

White Papers

6 Megatrends (Besides Grumpy Cat) That Personified SXSW 2013
10 Digital Marketing Predictions for the Financial Industry
The Case for Incrementality: How to Measure the Real ROI of Your Marketing Programs