Xbox or Playstation? Ken Fitzgerald, Executive Creative Director, Rates the Two Brands in Direct Marketing News

March 6, 2013

Which company markets their brand better, Xbox 360 or Playstation 3? In Direct Marketing News’ “Battle of the Brands” (March 2013), Ken Fitzgerald, executive creative director for Catalyst, gives a thumbs-up to Microsoft’s Xbox. Read why here.

Other selected commenters for the feature include Kim and Wayne Pick, creative directors at RAPP, and Adam Kleinberg, CEO of Traction.

About Catalyst

Catalyst is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, AMC Theatres, Eastman Kodak Company, Embrace Home Loans Inc., First Niagara Financial Group, Heraeus Kulzer, Oreck, Xeikon, and Valvoline, among others.

Ken Fitzgerald, Executive Creative Director
As Catalyst’s ECD, Ken translates strategy into creative experiences that move customers from inertia to action. Before working at Catalyst, he’s inspired minds at places like Kovel Kresser & Partners (Los Angeles), TBC, Inc. (Baltimore) and Digitas.