Insight to take the guesswork out of marketing decisions
Marc Solomon You’ve undoubtedly been hearing a lot of hype about ‘Big Data’ and ‘Analytics.’ But what do these buzzwords really mean, and what can you actually do with them that will have a real business impact?
Dan Keating As blasphemous as it sounds, your marketing automation tool doesn’t matter. The tool you use to push out email, SMS and mail files isn’t nearly as important as the intelligence that sits on top of it. In the end, it’s the control you give to the sales and marketing channels to execute smart campaigns that matters more.
Rich Dalton Much of an analyst’s job is focused upon revealing the insights that CMOs and marketing VPs expect to see. These campaign results tend to yield rather predictable insights, since they are designed for a specific purpose and built upon prior analyses.
Karen Menachof In the past year, the mobile marketing channel has taken off, with consumers increasingly taking advantage of mobile access and marketers pouring money into creating mobile experiences. My sense, though, is that much of this money is simply being wasted on “sub-optimal” initiatives. I believe there are two primary reasons this is occurring.
Over the last year
April 2013 (1) | March 2013 (3) | February 2013 (2) | January 2013 (2) | December 2012 (1) | November 2012 (2) | October 2012 (3) | September 2012 (1) | August 2012 (2) | July 2012 (3) | June 2012 (3)