Frank Magnera, Catalyst Account Director, to Judge 2014 Business Marketing Association B2 Awards
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6 Ways to Guarantee Your Lead Nurturing Program Will Fail

Chris Zirbel, Project Manager
Lead nurturing can be complicated, time-consuming, expensive, and hard to measure. So how do you avoid the pitfalls? Here are six cures for what ails you.
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Responsive vs. adaptive vs. device-specific: The best mobile strategy for your site

Justin Morelli, UX Developer
This paper explores the pros and cons of using responsive design, adaptive design or device-specific sites and tell you which to consider to build the best mobile experience.
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Value models vs. response models in direct marketing

Marc Solomon, Chief Strategist
Typically, direct marketers will choose the program that will generate the most customers at the lowest cost per acquisition (CPA). However, not all customers are equal.
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April 23

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