Jill Hewitt to Lead Session on Customer Experience Mapping at CRM Evolution 2014
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Why conversion rates go up when you use responsive design

Loren Marowski, UX Developer
Several recent studies have found that responsive design not only affects the way your digital assets look ... it can also significantly impact your conversion rates. Here’s why.
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Responsive vs. adaptive vs. device-specific: The best mobile strategy for your site

Justin Morelli, UX Developer
This paper explores the pros and cons of using responsive design, adaptive design or device-specific sites and tell you which to consider to build the best mobile experience.
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Value models vs. response models in direct marketing

Marc Solomon, Chief Strategist
Typically, direct marketers will choose the program that will generate the most customers at the lowest cost per acquisition (CPA). However, not all customers are equal.
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Apple iPhone 6 expected to include mobile payments, NFC - CNET -http://t.co/2InRyUwWmI
August 28

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