Jill Hewitt, Customer Experience Designer, Featured in SAP Article on Forbes BrandVoice
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Text Me Maybe

Dan Keating, Chief Information Officer
The immediacy of SMS is the best thing to happen to marketers since television. But if you fumble the execution, the penalties are steep.
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Responsive email design: 3 how-to steps

Jennifer Wagner, Senior Art Director
Responsive emails receive a 21% higher click-to-open rate than conventional emails. But designing and coding them can be challenging. In this paper, we’ll provide some dos and don’ts for designing great responsive emails.
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Value models vs. response models in direct marketing

Marc Solomon, Chief Strategist
Typically, direct marketers will choose the program that will generate the most customers at the lowest cost per acquisition (CPA). However, not all customers are equal.
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October 30

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