Jill Hewitt, Customer Experience Designer, Featured in SAP Article on Forbes BrandVoice
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5 ways to boost your marketing and sales ROI with customer data

Marc Solomon, Chief Strategist
What do the buzzwords “Big Data” and “Analytics” really mean, and what can you actually do with them that will have a real business impact?
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14 Lessons on Creating Killer B2B Content

Frank Magnera, Account Director and Team Lead
Unlike traditional marketing, which is about selling your company, your brand, your sales numbers, and your conversion rates, content marketing is about making your customers’ jobs easier and their lives better through effective storytelling.
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Value models vs. response models in direct marketing

Marc Solomon, Chief Strategist
Typically, direct marketers will choose the program that will generate the most customers at the lowest cost per acquisition (CPA). However, not all customers are equal.
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Reset, Refresh or Re-invention? | NRF -http://t.co/pDEGlckd06 #retail #marketing
January 28

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